A New Balance sneaker sitting in equipment and being constructed in a factory setting. A New Balance sneaker sitting in equipment and being constructed in a factory setting.
A pair of hands laying a tool over a piece of suede in a factory setting. A pair of hands laying a tool over a piece of suede in a factory setting.

Craftsmanship

The Made in USA range exemplifies craftsmanship, inside and out. Premium materials, worked by skilled craftspeople are a difference that can be seen. Comfort is a difference that can be felt. They’re style icons now, but they were created for top of the line performance. Although state of the art technology is ever evolving, they still represent the pinnacle of design and innovation.

A pile of New Balance logos and shoestrings laying on a piece of suede A pile of New Balance logos and shoestrings laying on a piece of suede

Legacy

The original 990’s designers were tasked with making the definitive top-of-the-line running shoe. The 990v6 paradoxically went back to these roots, with a streamlined take on some of the 990s most distinctive features. The 990v6 dispensed with the midfoot saddle, putting even more focus on the overlay pattern, and added FuelCell, bringing state of the art technology to the dual-color midsole design.

The Made in USA collection

A group of people standing in front of a building.

The Made in USA Seasonal Collection 

The Made in USA Seasonal Collection 

The Fall/Winter ‘25 Collection 

The Fall/Winter ‘25 Collection 

Explore

New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance’s US sales.