New Balance Grey Day celebrates the transcendent nature of grey and the enduring legacy of New Balance classic running heritage. Grey is a color synonymous with New Balance’s heritage and this year, we introduce three, bespoke iterations of the 327, 57/40 and XC-72 in various grey hues. Available online at 11am 14 May, 2022.
The XC-72 takes that 'past-future 'mindset and brings it to life in full fledged fashion by revamping sketches of 70s concept cars and combining their strikingly angular features with the sleekness and smoothness of the era's slim running shoes.
Drawing from elements of 80s and 90s fashion while adding conceptual details, the 57/40 is a retro-futuristic update of the classic 574
New Balance's 327 was created by combining the mindset of a 70s running shoe designer with the advanced tools and processes available to today's designers.