1970’s, a decade of cultural abundance when fashion, architecture, interior and graphic design all flourished in style, and have left an aesthetic footprint that is quintessentially New Balance. Tapping into that 70’s retro vibe now resulted in three reinvented classics with a modern sensibility: 320, 355, SuperComp, and the brand-new flagship sneakers 327.
1975 marked the debut year of the 320, on which the symbolic “N” logo made its first appearance on any New Balance sneakers, with the classic fang-shaped suede upper detail. Adding to its legendary status, the 320 was worn by Tom Fleming when he won the New York Marathon, and was subsequently voted the best running shoe by Runner’s World magazine.
New Balance 355 was launched in 1977, with a similar fang-like upper detail on its predecessor 320. Designed for cross-country training, 355 was equipped with a studded outsole for maximum traction and shock absorption. Its heel wrap was also an element inherited from the 320, and has in turn inspired the latest 327.
1977 also saw the birth of another New Balance sneaker, namely SuperComp. With a unique silhouette that echoes with the 300 series, SuperComp has a much lighter weight and greater breathability from its polyester-mesh upper, which also greatly increased the runner’s versatility.
The New Balance 327.
Reinventing the 70’s Sneaker Legends
The brand-new 327 is an homage to the classic 300 series and the 70’s aesthetics. One can find 320’s signature fangs on its upper and an oversized “N” logo in paint-like texture, 355’s studded outsole and its heel wrap, and SuperComp’s versatile upper and lightweight comfort.
New Balance 327 is also infused with contemporary details, like a thickened sole that creates a chunkier silhouette, and a contrasting color palette of orange and blue. Such retro-meets-modern vibe is in perfect unison with New Balance’s aesthetics.